In the world of online marketing, ClickFunnels has won a fame as an influential sales funnel builder. Despite its popularity, many businesses and individuals are on the hunt for ClickFunnels alternatives for a range of reasons like cost to functionality.

One popular alternative is HBA Funnel Builder. This tool offers the same basic functionality as ClickFunnels, HBA Funnel Builder distinguishes itself by offering a flat fee pricing structure. Unlike ClickFunnels, which comes with different pricing tiers, HBA Funnel Builder gives a single, affordable plan, making it a preferred among emerging businesses and small businesses.

Another compelling ClickFunnels alternative is Systeme.io. Designed by veteran internet marketer Aurelian Amacker, Systeme.io enhances the traditional sales funnelling experience by integrating tools for email marketing, course hosting, and affiliate management. With a clickfunnels more holistic approach to sales and marketing, Systeme.io enables a strong argument for businesses looking for a more well-rounded platform.

Coming to features, ClickFunnels offers a wide range of functionalities. Its prime features include landing pages, sales funnels, webinars, and membership sites. Moreover, it also has a noteworthy affiliate management tool, which is a major selling point. On the other hand, HBA Funnel Builder, while being a cheaper alternative, meets ClickFunnels' core offering. With a focus mainly on sales funnelling, it may lack in other peripheral features like affiliate management and webinars.

On the flip side, Systeme.io, while matching ClickFunnels' core offering, takes a leap ahead by providing functionalities like email marketing and online course hosting. It's these additional features that make them a go-to choice among businesses that seek a more solid platform for their online marketing efforts.

In conclusion, while ClickFunnels keeps a strong standing in the online marketing world due to its peerless features, counterparts like HBA Funnel Builder and Systeme.io are attaining popularity due to their unique offerings. The selection between these platforms lies in your specific business needs and budget. Whether you're a start-up looking for an affordable sales funnel builder or an established business in need of a thorough marketing platform, there are options in the market that can meet your needs adequately.